Hello, my name is Jerad Carlson! A graphic designer with an eclectic background which includes logo design, sustainable design, and sports.
Growing up just outside of St. James, Minnesota, a small country town in Southern Minnesota, instilled in me a grounded perspective that I carry into my design work. While my roots are firmly planted in the Midwest, I now call Richmond, Virginia, home, a move that has broadened my horizons and enriched my outlook.
My academic journey led me to a Master’s degree in Sustainable Design from the Minneapolis College of Art and Design, where I honed my ability to approach design with environmental consciousness and long-term viability in mind. Prior to that, I earned a Bachelor’s in Design Technology from Bemidji State University. There, I specialized in Digital Design/Print, Digital Design/Electronic, and Exhibit Design, building a comprehensive foundation in various facets of visual communication.
My Passion for Brand Identity
I have a particular passion for logo design and the intricate process of creating brand identities. There's something incredibly rewarding about distilling an organization's essence into a single, powerful mark, and then building out a cohesive visual language that truly tells their story. I believe a strong brand identity is the cornerstone of effective communication, and I love the challenge of crafting unique and memorable solutions that resonate with audiences and elevate a brand's presence.
If you need help with your design project just let me know by filling out the form below.
Thank you!
Sustainability Statement
We must recognize that we affect our environment. This means we should do everything possible to make sure we are not destroying our life support systems and that our actions affect them positively. With the principles of sustainability and a whole systems perspective, we can improve the health of living systems to ensure that future generations are not burdened by our actions or lack thereof.